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Our speed of communication has improved dramatically and I can ensure important messages are displayed across both buildings on the site almost instantaneously. It means that we can have our briefings by data conferencing, which adds to the flow of inteligence.
James Henrey, CEO

7 benefits of using cloud video in business

Video conferencing used to be something that required a heavy investment in equipment, which put it out of the reach of many organisations. However, the advancement of cloud-based technology has firmly placed video as a service (VaaS) in the grasp of every business, no matter what their situation or budget. In this short article we’ll look at 7 benefits of using cloud video in business.

benefits of using cloud video in business1. Reduced costs, increased savings

One of the biggest expenses for many businesses is travel – and the time that’s wasted on travel also reduces productivity and potential profits too. Video conferencing removes the need for much of that travel by enabling you to have virtual meetings. Cloud video conferencing is affordable for everyone as you can choose the right conferencing solutions for your business and scale upwards as and when you need to.

2. Reduce your carbon footprint

Of course, when you reduce your travel your company’s carbon footprint is reduced too – which is something all businesses should be striving to achieve.

3. Improved communication and collaboration

Many businesses work in global partnership and your customers, suppliers and workforce may be spread out around the world; home working is also on the increase. Using cloud video conferencing improves relationships across the business, as everyone can talk face to face regardless of their location.

7 benefits of using cloud video in business

4. Increased flexibility and productivity

Another of the benefits of using cloud video in business is that you can deliver training, discuss projects, request customer feedback or call on the advice of experts immediately, making your team more productive. Many cloud video conferencing services need nothing more than a web cam or smartphone, so you can deploy it anywhere in the world instantly.

5. A reliable connection every time

The quality of your video conference is only as good as the quality of your internet connection. One issue with dedicated systems is they can become unreliable if you have a flaky connection or a shortage of bandwidth. By using cloud video you benefit from a sound infrastructure, and many services actually need incredibly low resources to deliver high quality video.

6. Security when you need it

While some cloud video solutions are open, if security is a priority for you there are private cloud services that are easy to access and keep the conversation secure.

7. Fewer technical issues

Finally, investing in video conferencing also means investing in long term maintenance and support to keep it running well. Moving to a cloud-based platform places technical responsibility in someone else’s hands, leaving you more time to focus on communication.

At Smarter Interactive we have a number of cloud video conferencing solutions suitable for every use and budget. To discuss your needs call us today on 0118 336 0010 and we’d be happy to explains the options to you.

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