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Our speed of communication has improved dramatically and I can ensure important messages are displayed across both buildings on the site almost instantaneously. It means that we can have our briefings by data conferencing, which adds to the flow of inteligence.
James Henrey, CEO

Digital Signage: Improve Communication Channels

Digital SignageDigital signs are the latest in advanced communication technology and include electronic displays that validate traffic information, restaurant menus, television programming, advertising and other general information. Using the technologies of LCD, LED, plasma display and projected images to provide content, digital signage can be found in public and private environments to provide up to the minute information in real-time.

Digital signage and electronic message boards are controlled by servers or by personal computers (PC). There is usually proprietary or company specific software managing the signage content and scheduling. Unlike static signage, the content of digital signage can be continually updated. Not only that, but the costs you save in printing and construction versus digital signage is substantial.

What is Digital Signage?

Digital signage can also be referred to as narrowcasting, screen media and digital merchandising, information boards and interactive information. Output technologies are electronic displays that convey information. Businesses use digital signage for in-office information by installing flat screens in different areas to display up to the minute events that may include sales numbers, employee awards, data, and video and even live television programming. Businesses, advertisers, television programming, airports and traffic coordinators use digital signage to target different audiences. Diverse information can be displayed on several screens in the same room using software packages and digital screens.

Research has proven that the number of times a digital screen is viewed is almost three times more than a static sign is read. Digital signage has taken hold of the market place in China with over 120,000 screens throughout the country and revenue accrued using digital signage in the United States is expected to grow by 40% in the next couple of years. Businesses in the UK therefore should also be considering making the move into digital to reap the rewards at the earliest opportunity.

Ways of using digital signage

You may find digital signage flashing public information or news tag lines and weather information. Internal information is used to relate corporate message to employees concerning data about the newest health & safety items, company releases, in-store product reviews together with raising brand awareness and promoting brand identity. Customers respond directly to “sale of the day” offers presented in video footage.

Digital signage can also save lives. They are used regularly on motorways and are beginning to appear around roads in busy city centres. They can be used to visually repeat traffic information that effectively attracts the attention of road users. Using a variety of hardware and software solutions to deliver the content, digital signage can be installed in one or more display screens or on different media players.

Digital signage is generally managed through a central service. A content management service supports multiple media players over a set network. Traffic information, airport schedules, news broadcasts, store and restaurant information are examples of managed content services. It is possible to use a stand-alone digital signage device which includes the functions of display screen, media player and content management server in one apparatus.

To speak to a member of the Smarter Interactive team about our digital signage solutions, please call the team on 0118 336 0010 toady.


1 Review

  1. addigital says:

    Well this is very useful blog about Digital Signage and i read your ideas in my own way .
    Thanks for this and keep on sharing..

    Digital Signage

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