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Our speed of communication has improved dramatically and I can ensure important messages are displayed across both buildings on the site almost instantaneously. It means that we can have our briefings by data conferencing, which adds to the flow of inteligence.
James Henrey, CEO

How can I improve communication in my business?

Technology has revolutionised how we communicate, and choosing the right kind of technology can hugely improve communication in your business. Only 200 years ago sending a message to a nearby village could take days or even weeks, depending on how fast the pigeon flew or the pony trotted, yet today technological advances mean you can communicate with someone on the other side of the world in real time, with virtually no time lag.

One of the most effective developments in technology is videoconferencing, and it has so many benefits for business. In the past, meetings often meant travelling long distances and were not a good use of resources. Picking up the phone was the alternative, but not being able to see the other person’s body language, facial expressions or gestures could really affect the clarity of a conversation, and messages caould be misinterpreted. Videoconferencing means that people can “meet” without actually physically meeting. There are so many uses for videoconferencing – it can bring together staff in offices scattered across the globe, make travelling to meetings a thing of the past and improve communication between home workers or remote workers and head office. Being able to see each other as you talk, regardless of the distance between you, brings a whole new level to communication, and the latest high definition videoconferencing systems mean that every gesture is visible in crystal clarity.

Another innovation that can improve communication in business is interactive white boards. These are great tools for workplace collaboration, and an ideal replacement for the old fashioned white board or flipchart. White boards such as the SMART boards are feature rich; for example, depending on the model they can let more than one person use them at once, pull in documents and data from a computer or allow you to manipulate images and text on-screen. Perhaps the biggest advantage of interactive white boards is that everything written or displayed on them can be recorded and saved, so you have a permanent record of meeting notes that can be shared with staff, even those who couldn’t be at the meeting. No more typing up endless notes or photographing flipcharts either, so as well as improving communication, technology can save you time and money too.

Better still is the combined use of videoconferencing and interactive white boards. Imagine working on a project with a colleague who is based in another country. Using the right equipment and software, you can not only see and speak to your colleague in real time, but you can both use whiteboards to collaborate on your project, and you can share your notes with the rest of the team after the meeting.

A lesser known but equally effective way of improving communication in your business is the use of digital signage. Installing screens around your workplace means you can quickly and easily communicate with your staff, even those who don’t have email access. The screens can be used to distil a wide range of data such as meeting schedules, training videos, visitor information and company news. You can even set them up to show different content in different locations – for example, you could show a company information film in the reception area, a schedule of conferences in the meeting area and let staff watch the BBC News stream in the canteen.

At Smarter Interactive we supply businesses of all sizes with a wide range of technology that can revolutionise the way they communicate with staff, suppliers and clients. Call us today on 0118 336 0010 to find out how Smarter Interactive’s technology can improve communication in your business.

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