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Our speed of communication has improved dramatically and I can ensure important messages are displayed across both buildings on the site almost instantaneously. It means that we can have our briefings by data conferencing, which adds to the flow of inteligence.
James Henrey, CEO

How technology improves global communication

We’re all so used to technology being present in our lives that it’s difficult to imagine a life without it. Yet not much more than a century ago the telephone didn’t exist, and email and the internet has only been with us for thirty years. Whatever industry we are in, we use technology every day – whether it’s an email to a supplier, a video call to a partner or sharing files and images over the internet. Technology is developing at a frightening speed – who would have thought, ten years ago, that you would have a device in your pocket on which you could not only make phone calls but also write letters, watch live TV, listen to music, do your accounts and much more? In this article we’ll look at a couple of ways how technology improves global communication.

In the past most businesses could only tradeon a local basis. Their customers and suppliers were likely to be in the same village, or as far away as they could travel to in a reasonable time. Communication was done by letter, meaning there was a delay of several days between one message being sent and a reply received. The telephone speeded things up – now you could get an answer to your query or place an order straight away – but calls overseas were expensive and call quality wasn’t good. And of course the internet has improved business communication even more. Email is an essential part of everyday life for every business owner, we all have websites to advertise our wares and other tools like video conferencing and data sharing give us even more opportunities to work on a global scale.

Whilst the technology for video conferencing has been available since the 1930s, it wasn’t really until the 1980s that it began to be used as a tool for communication in business. Back then it was very expensive and the quality wasn’t anything to write home about – the picture would be blocky and jerky and often the sound and pictures would be out of sync, meaning it had its uses but wasn’t really of any benefit to most businesses.

Developments in technology mean that anyone can access video conferencing. Services like Skype give individuals access to free video conferencing, and there are many business services available that give business owners high definition, crystal clear video images at a price to suit any budget. The latest services include features such as live streaming – so you can broadcast your images live to a wide audience; recording – so you can hold live conferences but keep a lasting reminder; and data sharing, so you can see your partners, wherever they are in the world, and collaborate on projects simultaneously.

Another great development is the ability to share and collaborate on data remotely. Companies like SMART have created a range of interactive whiteboards, tools and mobile devices that enable you to open any content, share it remotely and all add your own notes, highlights and annotations. Working in this way means there’s little needs to spend money on travel because you can do everything you would do in a face to face meeting over the internet.

To find out more about how technology improves communication, and to see a demonstration of some of the tools you can use for global, remote communication call us today on 0118 336 0010.

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