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Our speed of communication has improved dramatically and I can ensure important messages are displayed across both buildings on the site almost instantaneously. It means that we can have our briefings by data conferencing, which adds to the flow of inteligence.
James Henrey, CEO

Interactive Video Conferencing: A New Psychology

Psychologists and behavioural scientists have known for some time now that human’s connect better through eye-contact, facial movements, tone of voice and body language. Advancements in technology enabled companies to contact more prospects easily, yet revenue suffered. That’s because the new technology was telephones and email, both of which are impersonal. Technology needed to move forward – enter interactive video conferencing.

Whilst nothing can substitute a face-to-face meeting with a fine meal and a firm handshake, rising travel expenses and green conscious companies limit the amount of face-to-face meetings that are possible in any one year. Social media networking and video conferencing services such as Skype helped to bridge the gap, but there was still an element of impersonality about contacting a stranger and the delay in the relay is difficult to interpret the reaction.

Interactive video conferencing services take business meetings to another level as they allow you to give full presentation using whiteboards, PowerPoint and other standard applications that are commonplace in the modern business environments. The beauty of smart conferencing using interactive whiteboards and voice participation however, is that multiple users can physically engage with the meeting.

Smart conference brings business partners together

With Smarter Conference you can connect up to 20 users to share data, discuss the points of the meeting and contribute with drawings or notes – and all in real-time. Ordinarily this can also present its own problems, but with interactive whiteboards and SMART Meeting Pro Software, participants can share info on a whiteboard, but also input their own slides to save people writing over existing text. With SMART technology everything is kept neat and tidy and can also be saved.

Using webcams and headsets fitted with a microphone participants can also discuss operations in an easier way than it would trying to express what they mean in writing. This way communication is more natural and spontaneous which also allows you to raise questions as they arise.

Whiteboards are also very versatile and can be used in a number of ways – and all in visual form which delivers more impact than handouts on A4 paper. You can even make the meeting fun by drawing pictures to express how you feel about the topic. Participants can also paste screen shots from their hard drives and share documents, spreadsheets and web pages.

Smart Interactive has a wide range of high-end technology which will make your online meetings dynamic, engaging and fun and make as powerful an impact as face-to-face meetings. For more information call us on 0118 336 0010 and learn more about how smart video conferencing can save you money on travel expenses without damaging your chances of securing new contracts. Call also for your FREE live demo.


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