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Our speed of communication has improved dramatically and I can ensure important messages are displayed across both buildings on the site almost instantaneously. It means that we can have our briefings by data conferencing, which adds to the flow of inteligence.
James Henrey, CEO

The Top 5 Reasons To Invest In Video Conferencing

benefits of using cloud video in business

Business is a global game. Gone are the days of only dealing with local suppliers, clients and investors. There’s a world of opportunity out there if you know how to reach it. Technology connects us worldwide, which is why so many businesses invest in tech solutions like video conferencing.

Video conferencing is unique because it lets you meet face-to-face with any number of people, anywhere in the world. All without leaving the office. When business relies so much on building relationships with the right people, eye contact and visual engagement are invaluable.

That’s not all there is to advanced video calling though. In fact, there are a whole bunch of benefits that come with the video conference package. Today we’re looking at five of them. The top five reasons to invest in video conferencing.

Travel free

It’s the obvious perk to video calls. You save time and money without the hassle of long-distance travel. There are some less obvious opportunities this offers up, however.

Business travel doesn’t always mean long haul flights. Say you have multiple branches across the region or nation. Either you need a senior management team large enough to oversee them all. Or your managers have to travel between locations. Video conferencing allows senior staff to oversee multiple branches or offices without sitting in traffic.

Cheaper, faster, better

That’s the obvious covered, so let’s move on the most valuable. Productivity is a big word. Technology has never really been about saving money. It’s about doing things more effectively. Hit targets faster, do it better and you become a more productive business. Which means more money in the bank. That’s the return on technology investment.

Time saved on travel is time to spend on other things. Video calls to multiple locations get your message out to everyone, the first time. And your contact list grows global without the need to book a single plane ticket or hotel.

Get the edge

Added productivity comes with its own perks. Top of the list has to be getting the edge on your competition. Soon enough video calls will be the new phone call. It’s already started, but a window of opportunity still rests open. A chance to edge out the competition.

Say you and your closest rivals fight it out for the same overseas investor. You nail your pitch. Great. You email the data pack to support your proposal as soon as you hang up. But before the investor sees you email he gets a video call presentation from your competitor. Which makes the better impression?

Grow mobile

Video conferencing allows you to connect with almost any device, anywhere in the world. That’s a pretty big deal. Not only can you target clients and investors across the globe, but your workforce is free to work when and where it suits. Sure, your staff can commute to work every day. They can work the same office hours; be a part of the same team each day.

But they don’t have to. Take advantage of a mobile workforce and your teams can collaborate from anywhere in the world. They can hit targets wherever, whenever. And mix up the personnel for new energy and fresh ideas.

Go global

Video conferencing connects you to the world. It helps your business become a more productive enterprise. Take full advantage and you can break ahead of the competition, clinch deals from exciting parts of the world and expand your reach across borders.

Video conferencing and other business technologies don’t guarantee global success. But they unlock the shackles holding you back. Allowing you to go where you couldn’t before. Meet people you couldn’t meet. And make a bigger impact with every stop. Make the most of it and your in a better position to expand and grow as a company.


As mentioned, there are a bunch of other reasons to invest in video conferencing. Take a look at this ebook by LifeSize: 8 Reasons Why Your Business Needs Video Conferencing, for more incentives.


To find out more, call the Smarter Interactive team today on 0118 336 0010 and speak to one of our advisors or use the form below to request a call back.

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