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Our speed of communication has improved dramatically and I can ensure important messages are displayed across both buildings on the site almost instantaneously. It means that we can have our briefings by data conferencing, which adds to the flow of inteligence.
James Henrey, CEO

What You Need to Know About Cloud Video Conferencing

It seems that more and more companies are embracing video conferencing technology, and in particular, video conferencing as a service – also often referred to as cloud video conferencing.

Video conferencing technology as a whole may be gaining in sophistication with the constant development of more powerful codecs for the encoding and decoding of the highest quality video and sound, but its use of the customer’s own software has also been a constant since the first emergence of the technology… until now.

‘Cloud’ remains a relevant buzzword

‘Cloud’ has been the dominant IT buzzword in recent years, and that buzz has faded little. Indeed, its popularisation has simply extended into the world of video conferencing, with hosted solutions appealing to the SMEs and organisations that most value ease of deployment and operation.

Rather than continually purchasing new video conferencing hardware and infrastructure to keep pace with the latest technological developments in this fast-moving field, these businesses and organisations are embracing cloud video conferencing as a highly secure and professional alternative to such services as Google Hangouts and Skype.

The many benefits of hosted video conferencing

The managed video conferencing services presently offered by Smarter Interactive include those of UCi2i, Lifesize and VaaS-t, each having their respective strengths. But any good video conferencing service brings a host of advantages.

For instance, video conferencing enables more face to face time with your colleagues, clients and consumers, which helps to build longer-lasting and more meaningful business relationships. Communication can be improved both inside and outside your organisation.

A video conferencing service helps to bring people closer together, fostering better collaboration and productivity. You can get more done in your meetings, your projects will reach market in a shorter time and performance and competitiveness are improved.

It makes sense for end users, too

In a corporate landscape where flexible working patterns and working remotely – including from home – are now the norm, the staff who use your cloud video conferencing solution will appreciate the ability that it gives them to keep in touch from anywhere.

Such an advantage allows them to be more productive and optimise their work/life balance, while maximising your ability to attract the latest generations of workers who are adept with collaborative technologies.

Even the ability of cloud video conferencing to reduce your carbon footprint – through the reduced need for local, national and international travel – affirms your company’s claim to the utmost social responsibility, further strengthening your employer brand.

Interoperability – another key advantage

If there’s one reason to invest in video conferencing as a service in particular, it is its interoperability. Such options as Google Hangouts, Webex, Lync and FaceTime only work when everyone wishing to involve themselves in the conversation has an account with the service that they are connecting to, while there is also the need to use the service’s own software on a supported hardware device.

In contrast, managed video conferencing like that offered by ourselves at Smarter Interactive allows for calls to take place between users of iOS, Android, Mac, Windows and Polycom/Cisco/Lifesize/Radavision video conferencing systems without anyone needing to create a new account with any particular service, with the exception of the person hosting the call.

Drive forward your business growth

That lessened need for travel also means more time and money freed up for you to spend on other areas of your business, supporting your growth objectives. With our range of managed video conferencing options from VaaS-t, Lifesize and UCi2i, you only need to enquire to Smarter Interactive now to learn more about how we can assist those objectives.


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