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Our speed of communication has improved dramatically and I can ensure important messages are displayed across both buildings on the site almost instantaneously. It means that we can have our briefings by data conferencing, which adds to the flow of inteligence.
James Henrey, CEO

Why Audio Calls No Longer Cut It For Business

The benefits of using video conferencing with SMART Boards in manufacturing

As the business world gets better connected, your contact list becomes a global commodity. Which is great news for maturing businesses. With new opportunities and fresh ideas coming from all corners of the planet, phrases like “it’s a world of opportunity” has never been more true.

Back when business was a local game, voice calls were enough to keep contacts sweet. At least until the next meeting could happen. A few phone calls and the occasional business trip were enough to make things happen.

That’s not the case anymore. International business comes with distances you can’t realistically travel. So partnerships unite and deals are signed – often without meeting in person. Which leaves the humble phone call falling short of modern business needs. Simply put, audio calls no longer cut it for business.

Face value

You want to take advantage of every opportunity out there. But you don’t want to dive into business with people you don’t know. When money is on the line you need to trust everyone involved. Audio calls give you no clues beyond the voice of potential partners. No eye contact, no body language or even a face to the voice.

It’s human nature to trust our eyes. Which makes it hard for us to put faith in people you’ve never laid eyes on. It works both ways too. If you think voice calls are enough to pitch ideas to new investors or clients, you could be in for a shock.

It’s not only about trust though. Audio calls struggle to make an impact or hold attention the way you need for any serious conference. And lack the personal touch of a face to face meeting, leaving very little to build any kind of business relationship. Disadvantages that lead to lost business, according to a Blue Jeans survey. Which finds 71% of respondents believe they lost a deal due to the lack of face to face interaction.

Eye contacts

The best solution right now is video conferencing. A high-quality video call system that gives you a flexible connection to anywhere in the world. With all the face to face impact and eye contact of meeting in person.

The best video conferencing systems are designed to make you and your prospect forget you’re in separate rooms. Which is ideal for distraction-free presentations and pitches. Instead you can focus in making an impact and keep their attention – with impressive ideas and a conference system to match.

You can suss out your opponent or put on your best poker face. Whatever it takes to get the deal done. Video conferencing gives back all the psychological tools you would take to a meeting in person. With the added bonus of a system that makes an impression and shows you mean business.

Video conferencing puts a face to your business meetings and takes them places you wouldn’t otherwise be able to. It gives you a powerful tool to make use of your global contact list and take advantage of big opportunities, wherever they are.

To find out more, call the Smarter Interactive team today on 0118 336 0010 and speak to one of our advisors or use the form below to request a call back.

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