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Our speed of communication has improved dramatically and I can ensure important messages are displayed across both buildings on the site almost instantaneously. It means that we can have our briefings by data conferencing, which adds to the flow of inteligence.
James Henrey, CEO

Why Voice Calls Don’t Cut It In Business Anymore


The way we go about business has changed a lot over the last few decades. Driven by technology, the pace of change only looks like getting faster. As companies adopt technology to connect to a wider business world, “in person” meetings aren’t always practical.

They’re not always necessary either. The same technology that connects businesses around the globe makes virtual meetings a valid substitute for the face-to-face approach.

Some things never change though. Like the importance of building trust with people you deal with. Which is why the phone call simply doesn’t cut it in modern business. Voice calls have connected businesses worldwide for decades. Yet they lack the business clout of current meeting technology. And here’s why:

Faceless image

It’s accepted that business meetings don’t need to be in person. But the face-to-face element is still vital. Audio calls let you get to know the voice of who you’re dealing with, but nothing else. No face gets put to the name, no eye contact can be made.

Eye contact, face and body language are fundamental to business. Ask yourself if you would sign a deal with someone you’ve never made eye contact with. Without gauging the look on their face as you negotiate terms. Then ask yourself how many deals you could lose without the ability to look your prospect in the eye.

It’s not just about trust either. It’s about rapport as well. We warm to the faces we know, learn from each other’s body language and interact in visual ways. So much business takes place on an emotional basis that creating a bond can be your best shot. Something very difficult to do over the phone.

A better option

The obvious solution so far is to do meetings in person. Problem solved. But this approach restricts your business to limited times and location. The purpose of communication technology is to connect with a wider business world. To expand your workforce, clientele and partners to a global level. Voice calls make all this possible. You can speak with any number of people, all over the world and at any time.

Except you miss out on all the key elements of eye contact we covered before. Swap your voice calls for video calls and you can connect with investors in Singapore, remote staff in New York and more. All at the same time. Completely face-to-face. Without leaving the office.

With video calls you can be in as many places as you like. You can manage international offices, interview staff from abroad and give presentations to anywhere in the world. Above all you have the freedom to take your meetings where you want, without the burden of travel time or expenses.

While voice calls have done similar things for decades now, a lack of basic interaction leaves the audio option under par. Video calls put a face to your business and add that human touch. But the real key is regaining eye contact, facial expressions and body language. All the business meeting ingredients to keep those contracts rolling in.

To find out more, call the Smarter Interactive team today on 0118 336 0010 and speak to one of our advisors or use the form below to request a call back.

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