The benefit of video conferencing as a business solution that saves time, money and disruption was highlighted by the Icelandic volcanic ash cloud that choked the skies above Europe closing dozens of airports.
Firms sending staff out to face-to-face meetings were faced with stranded workers, missed appointments and lost sales costing millions of euros.
It was business as usual for others that had invested in video conferencing equipment for communicating between national and international work places – and the solution comes in at a fraction of the cost of coping with a natural disaster.
So it’s easy to be smug about the volcano crisis – but the severity of worldwide natural disasters is increasing, just look at the hurricanes that devastate the eastern and southern seaboards of the US, the tsunami, bush fires and earthquakes.
The hidden cost of coping with the aftermath of a disaster runs in to billions of euros for business, so it makes sense to accept that these events will continue to occur and that man has no control of where and when they will hit.
The only way a business can take control is accepting the inevitable and planning for the worst – which is where video conferencing comes in.
Firms that trade across the world or have international centres can set up a reliable, cost effective video conference network that lets people meet face-to-face in high definition on a schedule that suits your business, not one determined by factors beyond your control.
In the long term, the outlay saves time, money and hassle while improving productivity as staff are at the workplace for longer and the employer is not paying out for air tickets, hotels and hire cars.
Modern video conferencing is a sophisticated set up far beyond the crackly, stop start video of a bares bones communication suite like Skype or the numerous online messaging services.
Multiple conversations from any number of multiple locations in crisp, crystal clear audio and video are the norm on a professional video meeting set up.
Smarter Interactive is one of the UK’s leaders in the market with the experience and capability to design a system that suits your budget and business needs.
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