Cookies 2018

How Smarter Interactive uses cookies

Smarter Interactive uses cookies to provide users with the best experience when utilising the website and also to provide ​Smarter Interactive  with user analytics to ensure our website is as relevant as it can be and to help ensure users only receive information of interest to them.

​Smarter Interactive  operates an “implied consent” policy which means that by continuing to use the site or clicking the “OK” button in the cookie banner, you are happy with this usage. If you are not happy with ​Smarter Interactive's utilisation of cookies, you should browse the site using an anonymous usage setting such as Chrome’s incognito mode, delete any existing cookies, or not use the site at all.

The list below describes the cookies that we use on this site. Not every cookie will necessarily be used on every visit, as some are activity-based. Please read ​Smarter Interactive ’s privacy notice in line with this cookie document.

Further information about restricting cookies

You can control the usage of cookies from within your browser. Links to advice on how to do this for the most popular Internet browsers are provided below for convenience or can also be found by utilising a search.

Google Chrome



Internet Explorer

For any queries or concerns please email and somebody will get back to you.

Google Cookies

​Smarter Interactive uses Google Analytics in order to track visitor behaviour on the website. Find out more about Google Analytics cookie usage on websites here:

Cookie Name: _ga
Lifetime: (Expires: 2 years) 
Description: Used to distinguish users.

Cookie Name: _gid
Lifetime: (Expires: 1 day)
Description: Used to distinguish users.

Cookie Name: _gat
 (Expires: 1 minute)
Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>

Cookie Name: AMP_TOKEN
Lifetime: (Expires: 30 seconds to 1 year)
Description: Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.

Cookie Name: _gac_<property-id>
(Expires: 3 months)
Contains campaign related information for the user. If you have linked your Google Analytics and AdWords accounts, AdWords website conversion tags will read this cookie unless you opt-out.

New Relic

New Relic is a third party monitoring tool that allows Smarter Interactive to monitor website usage and identify any suspicious or malicious traffic and help with load balancing. These cookies are only active for the duration of the browser session.

Cookie Name: _NREUM
Lifetime: (Expires: When Browser closes)
Description: Helps with accurate timing and metric gathering

Cookie Name: _NRAGENT
 (Expires: When Browser closes)
Used to communicate between the New Relic collector aggregating end user metrics and the agent(s) running in the associated web application.

Cookie Name: _JSESSIONID
Lifetime: (Expires: When Browser closes)
Description: Used to store a session identifier so that New Relic can monitor session counts for an application.

Social Sharing

The Smarter Interactive website allows users to share content and pages with social networks such as LinkedIn, Twitter, YouTube and Facebook.

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